The successful opening of 10 new restaurants during our tenure… and counting.
Considered the most successful and influential restaurant group in Chicago.
The client brief
Branding a restaurant is about more than the food — it’s conveying an experience that excites all 5 senses.
The launch of any new restaurant begins with working alongside the founders of BRG as well as the Chef and interior designer to understand the vision for the cuisine, the space, the diner experience. We immerse ourselves in the early planning stages to gain perspective on all aspects of the restaurant in order to develop messaging and visuals that speak directly to that vision. We consider factors such as the neighborhood, the culinary culture, the interior atmosphere, and the latest food and beverage trends when crafting everything from the brand voice to the social media strategy.
Our mission with every new BRG restaurant is to establish a unique and extraordinary experience for diners at every touchpoint, from the first impression when visiting a website to the tactile moment of holding a menu. We set out each time to create a brand that parallels the exceptional quality of food and service, and ultimately continue the outstanding level of success with each new restaurant launch.
Each venue for BRG has its own unique story — a story that’s told through the food, the service, the space, and all of the components that comprise the brand. We carefully crafted each restaurant’s menu system, signage, digital presence, to reflect the comprehensive diner experience.