Products are now sold in all 50 states, Europe and Asia.
In one quarter after the rebrand, sales more than quadrupled.
The client brief
The essence of the Death’s Door Spirits brand is distilled down to its humble story.
Our ultimate goal was to position Death’s Door as the leader in the craft cocktail movement. We designed everything about the brand to appeal to potential brand ambassadors including mixologists, distributors, craft cocktail enthusiasts and tastemakers.
Our intent was to always tell the story of Death’s Door through the craft spirit lens. We wanted the audience to taste the care in every Death’s Door bottle and know that the product was sustainably made. The original packaging did not fit the price point, it felt dated and was unmemorable — all problems we addressed in the execution.
Handcrafted from a small-batch copper still, inspiration for the brand identity was drawn from historical examples of perfume bottles and apothecary labels.