Death's Door Spirits


Products are now sold in all 50 states, Europe and Asia.


In one quarter after the rebrand, sales more than quadrupled.


Death’s Door Spirits’ valuation is more than 10x greater since the rebrand.


700 cases of Kringle Cream were sold at Costco in the first month it hit the market.


The Results


The client brief

The essence of the Death’s Door Spirits brand is distilled down to its humble story.

Death’s Door Spirits launched in 2005 by connecting farmers to end consumers with super premium spirits. The hard red winter wheat is grown in Washington Island, WI and then distilled and bottled in nearby Middleton. We have worked with Death’s Door Spirits on a vast number of projects beginning with the rebrand of their cornerstone spirits, to the opening of their own distillery, multiple contract brands and the expansion of their recent product lineup. Since then, there have been any number of ongoing projects in the studio spanning packaging, marketing campaigns, print, digital, and environmental signage.

With the deeply collaborative nature of our relationship with Death’s Door Spirits — we are both the agency of record AND shareholders — we are fully invested in the success of our efforts.


The strategy

Our ultimate goal was to position Death’s Door as the leader in the craft cocktail movement. We designed everything about the brand to appeal to potential brand ambassadors including mixologists, distributors, craft cocktail enthusiasts and tastemakers.

Our intent was to always tell the story of Death’s Door through the craft spirit lens. We wanted the audience to taste the care in every Death’s Door bottle and know that the product was sustainably made. The original packaging did not fit the price point, it felt dated and was unmemorable — all problems we addressed in the execution.


The execution

Handcrafted from a small-batch copper still, inspiration for the brand identity was drawn from historical examples of perfume bottles and apothecary labels.

Death's Door SpiritsDeath's Door Spirits