Post-launch sales increased by double digits.
After the first relaunch in 2011, Giftbar expanded into a total of 9 markets across the US.
The client brief
An insane new look for the insanely curated giftcard company? We got this. Twice.
We designed the brand and revamped the website two times during key phases of growth. The first site redesign occurred as part of a complete rebrand and helped launch Giftbar outside of Chicago. The second launch was to elevate the level of luxury, create a modern approach for expansion to mobile audiences, and to simplify the user experience based on analytics and customer feedback.
At its core, Giftbar is about convenience and curation. The website design and brand experience solves for numerous pain points with traditional gift card giving.
The second-generation brand identity combines the brand voice we previously created with a more contemporary landscape of visuals and high-end luxury aesthetics.