Full-time acceptances increased by 10%.
The EMBA program was ranked #1 in 2013 by Bloomberg Businessweek.
The client brief
Our task: to elevate the marketing for one of the world’s finest marketing-focused MBA programs.
Understanding that each prospective student is at a crossroads of some variety, we channeled that uncertainty into a clear vision of the future at Kellogg. Speaking directly to new applicants — relating to them with a more empathic approach — we sparked a conversation around “what’s next?”
We created a viewbook and companion books for each program utilizing an entirely new visual language and messaging directed at prospective students and the questions they face as they choose an MBA program.
Each aspect of the new recruiting materials was designed to showcase the quality and depth of a Kellogg education. The visual language, the alumni spotlights, the faculty portraits were all built to complement the school’s positioning: Think Bravely.