Kellogg School of Management


Full-time acceptances increased by 10%.


The EMBA program was ranked #1 in 2013 by Bloomberg Businessweek.


Kellogg alum shared reflections & resolutions via social media for exponential reach.


The messaging, visual assets and viewbooks were utilized for more than 4 years.


The Results


The client brief

Our task: to elevate the marketing for one of the world’s finest marketing-focused MBA programs.

The Kellogg School of Management at Northwestern University is a premier institution for an MBA education. Kellogg boasts a world-renowned faculty and the best and brightest students and alumni. They are pioneers in the field of collaborative, transformative education and looked to Grip to help create recruiting and admission materials that would attract the next generation of thought leaders and innovators.
We continued the endeavor by engaging Kellogg’s dynamic alumni community through a year-end digital campaign that both challenged and encouraged alums around the world — to reconnect, to join forces, to inspire.


The strategy

Understanding that each prospective student is at a crossroads of some variety, we channeled that uncertainty into a clear vision of the future at Kellogg. Speaking directly to new applicants — relating to them with a more empathic approach — we sparked a conversation around “what’s next?”

We created a viewbook and companion books for each program utilizing an entirely new visual language and messaging directed at prospective students and the questions they face as they choose an MBA program.


The execution

Each aspect of the new recruiting materials was designed to showcase the quality and depth of a Kellogg education. The visual language, the alumni spotlights, the faculty portraits were all built to complement the school’s positioning: Think Bravely.

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