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We hear a lot about equality but what does that mean in practice? Is it to staff like a Benetton ad? Is it to give or donate time to various equal rights charity groups? Our suspicion is that it runs much deeper.
In certain areas of the country it may be difficult to staff with the type of diversity that would be ideal. In other areas it may be difficult to recruit for a variety of lifestyle reasons. What does that implicate for the ethical agency? The answer: never stop trying.
Trying goes far beyond the noble nature of diversity and instead bleeds into the larger culture of what it means to become something better. Better than one ideology. Better than one viewpoint. And we believe that the result is better for our industry.
Many people do not know this, but Grip was founded on the notion of equality. Our principals, management and staff have all contributed to a history that truly knows no bias. We like to quip that it is a meritocracy, but the reality is that it is humanity. Expressed in a manner that affords each individual the opportunity to fulfill their potential.
What so often becomes overlooked is that difference of opinion brings understanding. How would the search for truth yield anything honest if all walks of life were not represented? True, “search for truth” sounds heavy-handed when applied to the agency world but we would opt to disagree. In the world of information access nothing rings more honest to what we do — what we create — than that which is true to ourselves.
The real truth is that we are all in this world together. Whenever possible, even against our beliefs, we need to hear each other out. To represent the truth. To enable equality.
If this comes across as “preachy” please give the benefit of doubt that it is not. Business is difficult. Life is full of challenges. What we have at our disposal is the ability to believe. The one thing that many years of success has proven is that you never know what will happen next, and that means being open to believing in all possibility and all possible people.
It is an exciting time to be alive and in this profession, let’s enjoy this equally.