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Steppenwolf reconnected with us for several key projects including a rebrand, a significant shift in their visual identity; the launch of Front Bar, their first foray into food/beverage/hospitality; a capital campaign to introduce the cultural icon’s evolution to new/current donors; and a new campaign to promote a shift in their membership/ticketing model.
A strategic analysis lead to the expansion and diversification of Steppenwolf’s visual identity. By inviting the community to inspire and active voices as well as reflect experiences, the new Steppenwolf introduces an entirely new era and audience of theatre-goers. Bringing to the forefront a theatre that creates conversations about what Americans and our communities find true and relevant, today and tomorrow.