Awager is a new technological platform designed to bring an authentic casino experience to players anywhere, allowing them to connect directly to a physical slot machine and table games on casino floors.

CLIENT
Softweave

SERVICES
Branding, Naming, Strategy, Messaging, Investor Deck,
Pitch Deck

WEBSITE
awager.com

This category-defining technology needed a clear and clever name, as well as a striking visual identity to stand out in a bright, colorful, energetic industry. We worked with the team at Softweave to capitalize on market insights to bring this energetic, sophisticated, and enticing brand to life.

We focused on the idea of a portal as a core piece of the identity and visual language as a way to communicate that this is a direct window to a physical machine on a real casino floor. This gives equal weight to the trustworthiness of the technology as well as the futuristic, transportive experience.

This motif can be seen exhibited in the frames, key art, logo, and animations—all designed to convey an exciting and immersive energy.

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