Hospitality juggernaut Tao came to us looking for assistance to capture the essence and energy of the East Village for their latest venture, Little Sister. It was only natural to build a brand rooted in seduction, hedonism, and a little bit of exclusivity to nod to the heyday of 1990s lounge culture.

CLIENT
TAO Hospitality Group

SERVICES
Branding, Printed Collateral, Swag & Ephemera

Every aspect of the Little Sister brand is carefully curated to express the sultry, enigmatic mood of this nightlife hideaway, particularly the dramatic yet elegant photographic style and rich, luxurious colors and textures.

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