Steppenwolf came to us looking to introduce an entirely new era and audience to their theater. After a deep dive into the world of Steppenwolf, we began to expand and diversify their visual identity. The new brand brings to the forefront a theatre that creates conversations about what Americans and our communities find true and relevant, today and tomorrow.

CLIENT
Steppenwolf Theatre Company

SERVICES
Messaging & Positioning, Identity & Branding, Print, Experiences and Environment, Email Marketing, Campaign Development, Brand Strategy, Marketing & Brand Roll-Out Plan, Motion Graphics

Throughout our brand audit and the consequent design exploration, we focused on an approach that would appeal to both long-time subscribers and a younger generation being introduced to Steppenwolf for the first time.

The theater is located in the heart of an iconic neighborhood, and we sought out to leverage the space itself to bring attention to this new chapter of Steppenwolf.

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