Sundrip is a plant-based eatery and lifestyle brand founded and located in Chicago, IL. Sundrip’s mission is to invigorate their community through sustainable goods and healthy provisions for everyday wellness so they can shine from their souls. We developed a warm, inviting brand that would evoke a soulful, handcrafted feeling.

CLIENT
Sundrip

SERVICES
Branding, Messaging, Packaging

WEBSITE
sundrip.life

An essential part of the Sundrip brand is the connection to nature and the idea of using foods and ingredients in their purest and raw form. The sun is at the core of everything we need to live, so the logomark and monogram hint towards the shape of the sun, using rays and concentric circles. We created an illustration system based on rays and concentric circles and designed an entire suite of elevated yet playful fruit and vegetable illustrations.

Through the color palette, we could easily convey a sense of joy and warmth. Sundrip’s entire color palette contains a wide range of secondary colors to capture the idea of “eating the rainbow” when eating a large variety of nutrient-rich foods.

☺️ GRIP IS A REGISTERED TRADEMARK OF GRIP DESIGN, INC ©1999 — FOREVER