Sundrip is a plant-based eatery and lifestyle brand founded and located in Chicago, IL. Sundrip’s mission is to invigorate its community through sustainable goods and healthy provisions for everyday wellness, so customers can shine from their souls! We developed a warm, inviting brand that evokes a soulful, handcrafted feeling.
An essential part of the Sundrip brand is the connection to nature and the idea of using foods and ingredients in their purest, raw form. The sun is at the core of everything we need to live, so the logomark and monogram hint toward the shape of the sun in a bold and graphic style. We created an illustration system based on rays and concentric circles and designed an entire suite of elevated yet playful fruit and vegetable illustrations.
The color palette conveys a sense of joy and warmth, and includes a wide range of secondary colors to capture the idea of “eating the rainbow”, a popular way to express the importance of consuming a variety of nutrient-rich foods.
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