The sun rises in lovely Andersonville and book lovers, theater-goers and coffee fiends file into a new neighborhood gathering spot. This theater bookstore and coffee shop in Chicago is named in honor of all the behind-the-scenes work it takes to make a play happen. The brand connects back to the artistry of theater while celebrating the community in the arts.

CLIENT
The Understudy

SERVICES
Branding, Messaging, Signage, Print, Website, Merch

WEBSITE
theunderstudy.com

INTERIORS
Siren Betty
Heather Talbert Photography

At The Understudy, you're surrounded by inspiration, honoring different skills and artistry. The logo leans into the grit of the DIY Chicago theater scene with a design reminiscent of paper cutouts. Much like the intoxicating effect of a riveting performance at the theater, very detail of the brand, the space, and the site were carefully considered to engage and delight the audience.

☺️ GRIP IS A REGISTERED TRADEMARK OF GRIP DESIGN, INC ©1999 — FOREVER