LÝSI
LÝSI
In Iceland, Lýsi is a household name, synonymous with quality fish oil—and the widely practiced ritual of taking liquid fish oil as a health supplement. We helped Nordic Direct, the North American distributor of Lýsi products, reintroduce their products to the United States with fresh branding, messaging, packaging, and a website. With strategy rooted in freshness, vibrancy, and simplicity, Lýsi stands out on the shelf as an accessible-premium option in a noisy, crowded market.
CLIENT
Nordic Direct
SERVICES
Branding, Strategy, Messaging, Packaging, Web design, Photo + Video Art Direction, Print Design, Naming
WEBSITE
lysiusa.com
CREDITS
Photo + Video: Centerpoint
BEFORE
AFTER
We redesigned the packaging to balance a vibrancy indacitive of healthy living with a stark simplicity that rejects the industry norm of packaging crowded with dosages and health claims. The result is a package that feels less like medicine and more like a little luxury.
We developed the Lysi USA website on Shopify with a custom theme, featuring photo and video from our shoot with Centerpoint, for a relatable-yet-aspirational online shopping experience.
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+1 312 906 8020
CHICAGO.
PO Box 30187
Chicago IL 60630
USA
+1 312 906 8020
VIENNA.
Stiegengasse 11/5
1060 Vienna
Austria
+43 660 1990 585
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