Noted restaurant group, DMK, came to us on the cusp of opening a new food hall in Chicago’s Loop. Looking to highlight their eclectic vendor offerings, we built a full brand system inspired by the grandeur of the 1893 Chicago World’s Fair in a way that’s still fully rooted in our present era.

CLIENT
DMK / Buck Management Group

SERVICES
Naming, Branding, Messaging, Strategy, Menu System, Wayfinding & Signage, Mural Design, Stationery, Swag & Ephemera

This brand employs elegant type paired with vintage illustrations, along with plenty of lavish details, to complement the stylish interiors. A large-scale custom illustration, reminiscent of the World’s Fair aesthetic, was applied as a mural along the staircase and behind the main bar. 

☺️ GRIP IS A REGISTERED TRADEMARK OF GRIP DESIGN, INC ©1999 — FOREVER