Lumen – Grip

LUMEN

Lumen is a project management and owners representation firm for complex construction projects. In an industry full of complexity and a market full of big-name legacy brands, Lumen needed brand clarity that communicated the clarity they provide their clients.

We worked with Lumen to completely refresh their visual identity, positioning strategy, brand voice, and website.

CLIENT
Lumen

SERVICES
Branding, Strategy, Messaging, Print, Website, Social Media

WEBSITE
thinklumen.com

Clarity. Connection. Expertise.

Those were our guiding principles for the Lumen redesign. We interviewed former clients and uncovered insights about the experience of working with Lumen to develop core messaging and positioning for the brand. What started as a group of industry challengers, has now grown into a powerful player in the space. The brand now speaks to that confidence and instills trust, without feeling stodgy and corporate like many competitors.