Blend is an alliance of nine passionate, committed Illinois beverage distribution companies. To toast a new partnership and reposition Blend as straight-forward and approachable, we built a digital presence from the ground up, celebrating their expertise in growing and distributing brands on a massive scale.
Blend boasts full-state coverage, a key piece of their distribution strategy. We developed an interactive map to highlight that feature and make it easier to contact a local representative.
“Working with Grip on this project was incredible. Grip spent a lot of time understanding our goals and messaging. They were not afraid to ask questions and spend time learning about our alliance. Their understanding led to a website that conveyed our mission and purpose. ”
Wei Fraser, Blend Alliance
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