We helped the Jacknife team conceptualize and develop an exciting aesthetic that’s equal parts vibrant and raw. Inspired by motorcycle brands, K-pop music videos, tattoos, and graphic novels, the Jacknife brand balances youthful fun and rebellious grit.
Like its namesake pocketknife, Jacknife is flexible and always at the ready. We brought that thinking to the website and social media templates, focusing on simple, yet dynamic layouts that can easily evolve as the concept grows, without sacrificing style. The brand's digital presence reflects the same rebellious charm and fresh energy of the restaurant itself.
A key ingredient to the Jacknife brand is the sense of fun. We infused every element—from kiosk signage to packaging—with quirky illustrations and witty copy. The effect is a brand voice that's not just exciting, but relatable. The uniforms, signage, packaging, website, and every touchpoint in between are designed to draw people in and get them smiling.
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