TAO Group came to us with a unique challenge: to take their wildly successful brand and parlay it into the Singapore market. Through the KOMA launch, we balanced traditional and modern Japanese elements and created a strong visual and tonal voice for the brand, while still staying true to the TAO ethos.

CLIENT
TAO Hospitality Group

SERVICES
Branding, Messaging, Menu System, Stationery, Ephemera

WEBSITE
komasingapore.com

In various brand assets, we payed homage to KOMA’s cultural influences with elements like traditional brushstrokes and elegant mark-making.

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