TAO Group came to us with a unique challenge: to take their wildly successful brand and parlay it into the Singapore market. Through the KOMA launch, we balanced traditional and modern Japanese elements and created a strong visual and tonal voice for the brand, while still staying true to the TAO ethos.
TAO Hospitality Group
Branding, Messaging, Menu System, Stationery, Ephemera
In various brand assets, we payed homage to KOMA’s cultural influences with elements like traditional brushstrokes and elegant mark-making.
PO Box 30187
Chicago IL 60630
+1 312 906 8020
+43 660 1990 585
☺️ GRIP IS A REGISTERED TRADEMARK OF GRIP DESIGN, INC ©1999 — FOREVER