The Minte is a hotel-style housekeeping service for your apartment rooted in the belief that a clean space makes for a clear mind. They came to us with a goal of expanding their business by partnering with additional high-end apartment complexes who would offer The Minte’s services as part of their amenities package. To this end, we helped them launch marketing tactics—from a new website to a brand video—that would forge these new partnerships.
Streamlining resources, we shot video and photo simultaneously to build an image library and overview video for The Minte that would have both a big impact and a long shelf life.
“From the start the team was very professional and did an amazing job of getting us all to see the vision for the brand. Over the course of our projects the Grip team would clearly present me with choices and I knew where and when decisions from myself and our internal team were required. They’re our firm, we use them for just about everything branding related.”
Kathleen Wilson, The Minte
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