Truss Vet is reimagining the way animal hospitals serve pets and people. By bridging the gap between general practices and emergency hospitals, Truss Vet is pioneering a new care category with veterinary urgent care. We developed a welcoming brand system to help create a stress-free and trustworthy experience for pets and their owners.
Messaging, Branding, Website, Stationery, Illustrations, Signage, Wayfinding, Experience
Urgent care can be stressful, so we used colors proven to be calming to cats and dogs—known as "fear-free" colors—to create a better experience for pets. We found a calming balance between the elegant typography, whimsical logo, and playful illustrations—creating a reliable and comforting brand.
PO Box 30187
Chicago IL 60630
+1 312 906 8020
+43 660 1990 585
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