Truss Vet is reimagining the way animal hospitals serve pets and people. By bridging the gap between general practices and emergency hospitals, Truss Vet is pioneering a new care category with veterinary urgent care. We developed a welcoming brand system to help create a stress-free and trustworthy experience for pets and their owners.
Urgent care can be stressful, so we used colors proven to be calming to cats and dogs—known as "fear-free" colors—to create a better experience for pets. We found a calming balance between the elegant typography, whimsical logo, and playful illustrations—creating a reliable and comforting brand.
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